Top Small Business SEO Tools

The Internet has changed a lot in the way that people do business. To keep with the trend and to keep up with the competition, many companies have set up their company online and create a website. A website is essential to many businesses especially to the small companies out there. Small business owners that have not to use internet marketing is missing a significant opportunity to connect with their target audience.

Small Business SEO Tools

Online Marketing Method

Marketing one’s business online is an investment that no one can regret. It may cost a bit, but in time, it will provide a remarkable result especially in ROI. Many digital marketing strategies can be used and will indeed have a significant impact on one’s business. You can initiate social media marketing, content, video creation, having a website and most importantly SEO or also known as Search Engine Optimization.

Many businesses know that when it comes to improving one’s website’s visibility and searchability, SEO will be of great help. Small business owners are not that fully aware of what Search Engine Optimization can bring to their business, and for some, they are not also aware that it can bring a lot. SEO is not just about ranking your website to Google, but it has so much more to offer. There are also small business SEO tools that they can integrate and will create a high impact on their brand or business.

SEO – What Is It?

We used to hear the term SEO, but what does it mean? SEO stands for Search Engine Optimization. It is the process where one gets traffic from free, organic, and natural search results on different search engines most importantly in Google. It helps in increasing the quantity and the quality of traffic to one’s website through the means of organic search engine results.

If you want to position your website for higher visibility in the search engines, then you need to infuse Search Engine Optimization. Major search engines include Yahoo, Bing, and Google have initial search results, and your goal is to make sure that the keyword that you have input to your website will be in included in the first page of these search engines, likely you should be on top. 

Importance of SEO for Small Business 

Small business owners should be concerned about combining SEO in their digital marketing strategies. It is the function of search engine optimization to take the information that is typed by the user and locate the keyword. In a simple term, if a business is not engaging to Search Engine Optimization (SEO), then your brand or website will not be in the first page of the results, and sadly your competitor is there because he is integrating SEO. If you infuse search engine optimization, you will stay competitive as the other businesses are doing. It is but a significant factor to invest in SEO especially to small businesses.

•    Optimal Reach

If you are using SEO as your marketing strategy then you are in the trend. Just imagine, a single person has checked your website, and then he shared it through different social media accounts with his colleagues, it will then leave a link where they can click, and it will all point out to your website. You have not just reached a single visitor but a lot, and it will just ideally end up in your site.

Brand Awareness

A well-optimized website will have the capability of attracting more customers and in return, will your brand be known. It will help in making your site continuously appear in different search engines, and thus it will create recognition to different web users – in other words – brand awareness.

SEO is inexpensive

If there will be an investment that can bring about a long-term effect on a growing business that is Search Engine Optimization. It can make a significant impact, and it can even last for years, and the main thing is that it is not that expensive, there can also be some small business SEO tools that are free.

SEO plays the field

As a small business, you are competing with other companies and not just a real company but those who are in a corporation or a multi-company. Let’s take, for example, you are a boutique, and you are competing with the international boutique chains internationally how you would do that? This is where SEO takes place. If you have a website that is well optimized, then your business can rank the same as those big companies are listing. As a result, it will give your business the online visibility to targeted customers and in a way you can even steal customers from your competitors.

SEO is a Long-Term Strategy

Search Engine Optimization is not that easy, and it is a long process. Results will be seen within the first three months, or sometimes it can last a year, but the impact of it will generally last for a lifetime.    

Implementing Search Engine Optimization on a brand’s site will always be beneficial, and it is a marketing technique that small business should not take for granted. There are small business SEO tools that can be used to make sure that your SEO strategy will be a success.

Small Business SEO Tools

Small Business SEO Tools that should be used 

For one’s SEO strategy to be a success, one should be using the right tools. It is quite impossible to determine the keywords, traffic, conversion, and analyze your competitors without having the proper tools. Many tools are available in the market but let’s list down some of the most used and essential SEO tools for small businesses.

The Small SEO Tools

Screaming Frog

If you will be doing a website audit and you would want to know all the webpages of your site then you should be using Screaming Frog. All you have to do is to open the application, type in your website’s domain name and hit on Crawl. After this, the Screaming Frog will list down all the URL’s of your site and will collect the elements needed for your audit including all the meta tags, meta title, description and the keyword used in a specific URL. You can check which URL’s have error status and you can work on it.

Keyword Planner

Using the appropriate keyword is what makes your SEO strategy a success. Integrating the right keywords on your website is making a high impact because this is what customers are looking for in the search engines. For instance, Keyword Planner helps you generate what you should be using, for example, you have a coffee shop, you can input the keyword – coffee shop, and it will create all the available keywords, and it will show volume and the competition of that keyword. In other words, it will give you an overview of what keywords you can use that are most relevant in your business.

SEO Quake

 A fully featured Search Engine Optimization analysis which can be run quickly and can easily and used via a browser plugin. It is a plugin that can be useful in evaluating your site and even your competitors. It will initially assess the quality of the site’s off-page and on-page SEO. An SEO quake is a browser extension that provides real-time audits for every webpage.

Google Analytics

Never miss Google Analytics in your SEO strategy. It is free web analytics that will allow you to examine the details about the visitors on your website. Moreover, it also provides insights that are valuable to your site. Every business is now online, and if you are a small business owner, then you should be sure that your strategies are working well and Google Analytics can help in achieving that. You will know the inner structure of your site and will see if you are executing its purpose or not.

Other Reliable Small SEO Tools

Schema Markup

This is a markup code or a semantic vocabulary that you need to place on your website to help search engines to return informative results for the visitors or users. The Schema will tell the search engines what your date means and not just to what it says. These rich snippets will make your URL’s appear more prominently in the Search Engine Results Page (SERP).

Moz Local

Citation is essential for you to local rankings. Since you own a small business, the first thing you have to make sure has a brand awareness or recognition. Moz Local merely is one of the best small business SEO tools available to quickly determine your citations. You can check your business listings if you have duplications and it can also help to establish trust with your customers is of course in search engines.

Ahrefs

Growing your website traffic is essential. Monitoring your niche and even analyzing your competitors are imperative. Ahrefs can provide this. With Ahrefs, you can discover keywords and can even give you millions of keyword ideas. It also helps you see the ranking history of your webpages for any keyword that you have used. Your goal is to make sure that you will outrank your competitors and with Ahrefs, you will determine which keywords your competitors are ranking in terms of the organic search result.

SEMRush

SEMRush is a small business SEO tool that brings a lot of high impacts. It provides social media reporting, analytics tools, and Search Engine Optimization data about your website. It can also be used for keyword research, and in analyzing backlinks.

Effective SEO Strategy

One of the best ways to ensure long-term traffic to your website is making your small business’ website show up higher in search engines. Search Engine Optimization (SEO) is a long term strategy and at the same time effective when you want to engage in your online marketing plan. Again there are many things that SEO can bring about in your business. It is not only essential that you know what Search Engine Optimization can bring, but it is also of great importance that you use the right tool.

small business seo tools

More traffic means more conversion and more customers. If you are owning a small business and is thinking about integrating SEO in your marketing plan, then you need to make sure that you are using the appropriate SEO tools. Optimize your site better and reap the benefits. Web Analyx can help you achieve your SEO plan, visit our website now and know how we can provide overall SEO strategy results click here.

Article Writing: Using an Effective Article Plagiarism Checker

Article Plagiarism Checker

Articles are used in different platforms, have different types and formats but have only one goal, to give useful information to people. No matter how much we say that we are not a writer or whatnot, it is really inevitable for any of us to escape writing one of these.  Thus, it’s really important to all of us to know about a thing or two about article writing. Whether you are a student, teacher, part of the media or one of the professionals in the business world, you will certainly need to know how to effectively create an article. But of course, let’s define article first, get to know its types and formats and why do we need to use an article plagiarism checker.

Article Plagiarism Checker

Article 101: The Basics

Article, according to the Merriam Webster Dictionary is “a nonfictional prose composition usually forming an independent part of a publication (such as a magazine)”. It came from the Latin word “articulus” which means a division or joint. An article can either be formal or informal based on where you will use it and the type of audience you are targeting. Most of the time, these articles are created from the writer’s opinions and understandings of a certain fact. Though this is really an inevitable task for any one of us, we could not deny the fact that there are times that we would choose not to do it. It is one of those “easier said than done” things in life. It’s pretty normal to see or read long articles on books and the internet. We must admit that most of the time, we tend to take advantage of these things. It is not until we’re the one doing the thing before we realize how hard it is to do.

The Art of Writing

Writing is simple, but putting your thoughts into words while making sure that your goal message is delivered to your audience clearly is complicated. Whether you need an article for a magazine, newspaper, school paper or journals, it’s just all the same. However, blog contents and online articles are also recently being a trend. It has become a special feature that every website must have. Aside from providing informative contents, it also has become an effective tool for online marketing. Websites need blogs to introduce their brand, products, and services to people. However, with a lot of data and information on the internet, do you believe that your work can astound everyone else’s? Thus, here are some of the most highly-recommended writing tips for you to develop a hyperefficient article that will astound on the internet.

The Art of Writing Articles

1.    A reader-friendly article

Just like what has been mentioned before, articles will be about the writer but created for the readers. Thus, make it a point to make sure that it is a reader-friendly article, but how? Simple. Think like a reader and writer as one. For example, would you want to read a large paragraph right at the opening? As a reader, would you spend time and effort to read a long paragraph just to know if that certain article would really help you? As a tip, make sure to start your article with a short but concise and catchy introductory paragraph. Start your blog with a maximum of three sentences, catch your audience attention and prove to them that your article is worth reading.

2.    Easy to the Eyes

Some articles add and use images to make them visually appealing.  However, another way to make your article easy to the eyes is by shortening your paragraphs. Try to see it for yourself, once your paragraph reached six up to eight sentences, look at it. Do not deny the fact that it really looks heavy to the eyes. Chances are, one look and your potential readers might literally back out from reading your article. Shortening your paragraph making it fast to read will surely attract readers. It is not just appealing to the eyes but your readers will definitely appreciate the fact that they feel accomplished every time they finish reading one paragraph. In the end, they will be just drawn into it until they reached the ending. It’s definitely a win-win situation for the both of you if that happens.

3.    Like a Love Letter

Well, as much as the old notion goes, keep your article “short and sweet” like a love letter.  This is definitely like the previous step, the difference is, the one that you should shorten is your sentences. Keep it simple. A thirty-word sentence might give your reader a hard time to breathe. Maximize it to at least fifteen to twenty sentences. Do not include those unnecessary words that do not help your sentence. This will not just give your readers the time to breathe but it’s also one way to avoid further grammatical mistakes. You might feel that your article would not be beautiful without those adjectives but you should not forget that “simplicity is beauty” too.

4.    Substance

Who wants to be called their works as “nothing”? Sometimes, no matter how useful your article may be, it may be really boring because it does not have substance and character. Harsh but true. There are so many articles on the internet, most of them are like this one, sharing tips, and ways but people do not usually take interest in reading them. These kinds of blogs use tons of words to share facts and information but they really do not have any meaning.     It seems like they are called as an article for the sake of being an article. Remember to add personality to your works, who knows? Your readers might share the same humor as you?

5.    Share Stories

If you are writing an article as a blog, why don’t you try to share your story? There are lots of blogs nowadays, it’s really impossible for someone to truly create something originally hers without consulting Google and other sites for references. So what would you do to make your article original? Share your own story and your own perspective. Tell a story or an experience in connection with your topic. Capture your reader’s attention through your own. You can recommend, or suggest (like what I’ve been doing right now) and just connect it to your topic. This would not just give you legit original writing but your article will feel humane and entertaining too.

6.    Practice, practice, practice

Whatever craft you may be into, we all need to practice. No one can be good as perfect within overnight. Nothing valuable can be really achieved in a rush. If you have doubts about your writing, the only thing you could do is to continue writing because giving up is never an option. Whether writing is your craft or not, there will be a point where you will need to write. Before publishing or being contented with your work, try to do it with your best.

7.    Write, Just Write

Some are afraid to write and we could not blame them. This is really a bit risky job or profession to take, most importantly, that the internet is now full of information. How can you be so sure that your article will interest a reader or that your work is original? But you know what? Leave out all those thinking, say what you need to say, write facts and share your story. Be yourself and write it out.  After all, what can be more original than you?

* These are the basics of the art of article writing. However, there are an additional three more tips if you really want your article to help your website to boost visits and generate sales.

8.    Customers First

As suggested before think about your audiences first. Before you think of making a profit out of your potential customers, make sure to help them first. Engage with your potential clients by providing contents that are helpful to them. Writing is a powerful way to market but you can only be successful with these if you assure your customers that their betterment is the top of your concern and not their money.

9.    Effective Keywords

If you really want to boost your online business, make sure that you know about a thing or two in SEO and the use of keywords. Powerful keywords are the terms, words or phrases that your potential customers search in Google to find what they need. Enrich your article with those to make sure that they will find your article in the pool of contents on the internet.

10.     Use an Article Plagiarism Checker

If you still have doubts about your works, know that there are some helpful tools to assure you that your work is great and worthy of being published. Article plagiarism checker is being on trend nowadays. But what’s with this article plagiarism checker? Well, aside from the obvious that it scans your article to make sure that it’s 100% genuinely yours and not someone else’s, it also gives your clients, teachers and every one an official record that you did a fine article.
Originality is one of the top characteristics of an article. How would it be interesting if it’s just like any other else? Thus, if you are looking for one trusted and legit article plagiarism checker, here’s another tip for you.

Article Plagiarism Checker

11.    Visit Web Analyx Website Analyzer

If you really want a highly-SEO-friendly article and an original one at that, make sure to visit Web Analyx Website Analyzer and try their on-site plagiarism checker. This tool is created by experts. With access to several big databases, this tool provides an accurate plagiarism report. Also, aside from this amazing tool, you can also find several helpful online tools here perfect for online marketing.