The Internet has changed a lot in the way that people do business. To keep with the trend and to keep up with the competition, many companies have set up their company online and create a website. A website is essential to many businesses especially to the small companies out there. Small business owners that have not to use internet marketing is missing a significant opportunity to connect with their target audience.
Online Marketing Method
Marketing one’s business online is an investment that no one can regret. It may cost a bit, but in time, it will provide a remarkable result especially in ROI. Many digital marketing strategies can be used and will indeed have a significant impact on one’s business. You can initiate social media marketing, content, video creation, having a website and most importantly SEO or also known as Search Engine Optimization.
Many businesses know that when it comes to improving one’s website’s visibility and searchability, SEO will be of great help. Small business owners are not that fully aware of what Search Engine Optimization can bring to their business, and for some, they are not also aware that it can bring a lot. SEO is not just about ranking your website to Google, but it has so much more to offer. There are also small business SEO tools that they can integrate and will create a high impact on their brand or business.
SEO – What Is It?
We used to hear the term SEO, but what does it mean? SEO stands for Search Engine Optimization. It is the process where one gets traffic from free, organic, and natural search results on different search engines most importantly in Google. It helps in increasing the quantity and the quality of traffic to one’s website through the means of organic search engine results.
If you want to position your website for higher visibility in the search engines, then you need to infuse Search Engine Optimization. Major search engines include Yahoo, Bing, and Google have initial search results, and your goal is to make sure that the keyword that you have input to your website will be in included in the first page of these search engines, likely you should be on top.
Importance of SEO for Small Business
Small business owners should be concerned about combining SEO in their digital marketing strategies. It is the function of search engine optimization to take the information that is typed by the user and locate the keyword. In a simple term, if a business is not engaging to Search Engine Optimization (SEO), then your brand or website will not be in the first page of the results, and sadly your competitor is there because he is integrating SEO. If you infuse search engine optimization, you will stay competitive as the other businesses are doing. It is but a significant factor to invest in SEO especially to small businesses.
• Optimal Reach
If you are using SEO as your marketing strategy then you are in the trend. Just imagine, a single person has checked your website, and then he shared it through different social media accounts with his colleagues, it will then leave a link where they can click, and it will all point out to your website. You have not just reached a single visitor but a lot, and it will just ideally end up in your site.
A well-optimized website will have the capability of attracting more customers and in return, will your brand be known. It will help in making your site continuously appear in different search engines, and thus it will create recognition to different web users – in other words – brand awareness.
SEO is inexpensive
If there will be an investment that can bring about a long-term effect on a growing business that is Search Engine Optimization. It can make a significant impact, and it can even last for years, and the main thing is that it is not that expensive, there can also be some small business SEO tools that are free.
SEO plays the field
As a small business, you are competing with other companies and not just a real company but those who are in a corporation or a multi-company. Let’s take, for example, you are a boutique, and you are competing with the international boutique chains internationally how you would do that? This is where SEO takes place. If you have a website that is well optimized, then your business can rank the same as those big companies are listing. As a result, it will give your business the online visibility to targeted customers and in a way you can even steal customers from your competitors.
SEO is a Long-Term Strategy
Search Engine Optimization is not that easy, and it is a long process. Results will be seen within the first three months, or sometimes it can last a year, but the impact of it will generally last for a lifetime.
Implementing Search Engine Optimization on a brand’s site will always be beneficial, and it is a marketing technique that small business should not take for granted. There are small business SEO tools that can be used to make sure that your SEO strategy will be a success.
Small Business SEO Tools that should be used
For one’s SEO strategy to be a success, one should be using the right tools. It is quite impossible to determine the keywords, traffic, conversion, and analyze your competitors without having the proper tools. Many tools are available in the market but let’s list down some of the most used and essential SEO tools for small businesses.
The Small SEO Tools
If you will be doing a website audit and you would want to know all the webpages of your site then you should be using Screaming Frog. All you have to do is to open the application, type in your website’s domain name and hit on Crawl. After this, the Screaming Frog will list down all the URL’s of your site and will collect the elements needed for your audit including all the meta tags, meta title, description and the keyword used in a specific URL. You can check which URL’s have error status and you can work on it.
Using the appropriate keyword is what makes your SEO strategy a success. Integrating the right keywords on your website is making a high impact because this is what customers are looking for in the search engines. For instance, Keyword Planner helps you generate what you should be using, for example, you have a coffee shop, you can input the keyword – coffee shop, and it will create all the available keywords, and it will show volume and the competition of that keyword. In other words, it will give you an overview of what keywords you can use that are most relevant in your business.
A fully featured Search Engine Optimization analysis which can be run quickly and can easily and used via a browser plugin. It is a plugin that can be useful in evaluating your site and even your competitors. It will initially assess the quality of the site’s off-page and on-page SEO. An SEO quake is a browser extension that provides real-time audits for every webpage.
Never miss Google Analytics in your SEO strategy. It is free web analytics that will allow you to examine the details about the visitors on your website. Moreover, it also provides insights that are valuable to your site. Every business is now online, and if you are a small business owner, then you should be sure that your strategies are working well and Google Analytics can help in achieving that. You will know the inner structure of your site and will see if you are executing its purpose or not.
Other Reliable Small SEO Tools
This is a markup code or a semantic vocabulary that you need to place on your website to help search engines to return informative results for the visitors or users. The Schema will tell the search engines what your date means and not just to what it says. These rich snippets will make your URL’s appear more prominently in the Search Engine Results Page (SERP).
Citation is essential for you to local rankings. Since you own a small business, the first thing you have to make sure has a brand awareness or recognition. Moz Local merely is one of the best small business SEO tools available to quickly determine your citations. You can check your business listings if you have duplications and it can also help to establish trust with your customers is of course in search engines.
Growing your website traffic is essential. Monitoring your niche and even analyzing your competitors are imperative. Ahrefs can provide this. With Ahrefs, you can discover keywords and can even give you millions of keyword ideas. It also helps you see the ranking history of your webpages for any keyword that you have used. Your goal is to make sure that you will outrank your competitors and with Ahrefs, you will determine which keywords your competitors are ranking in terms of the organic search result.
SEMRush is a small business SEO tool that brings a lot of high impacts. It provides social media reporting, analytics tools, and Search Engine Optimization data about your website. It can also be used for keyword research, and in analyzing backlinks.
Effective SEO Strategy
One of the best ways to ensure long-term traffic to your website is making your small business’ website show up higher in search engines. Search Engine Optimization (SEO) is a long term strategy and at the same time effective when you want to engage in your online marketing plan. Again there are many things that SEO can bring about in your business. It is not only essential that you know what Search Engine Optimization can bring, but it is also of great importance that you use the right tool.
More traffic means more conversion and more customers. If you are owning a small business and is thinking about integrating SEO in your marketing plan, then you need to make sure that you are using the appropriate SEO tools. Optimize your site better and reap the benefits. Web Analyx can help you achieve your SEO plan, visit our website now and know how we can provide overall SEO strategy results click here.